Another great way to stay in front of your customers (that will also get you new customers through word-of-mouth) is by using Facebook to market your business…But not the way most “social media goo-roos” are teaching it…
No, I’m going to share with you the real way to market your restaurant on Facebook…
And the best part is you don’t have to make all kinds of “friends” and waste your precious time “chatting” with them!
You see, the most efficient way to get more customers to your restaurant using Facebook is to set up a Fan Page for your business and run a Facebook Ad campaign to get people to it.
This is the quickest way to develop a web presence for your restaurant… that also gets results.
And the cool part is you don’t even have to have a website to use this strategy (although we do recommend that you have one for reasons we’ll explain later).
So what’s the difference between a Facebook Fan Page and a Profile Page?
The biggest difference is in how you promote your business…
For example, many people are on Facebook to connect with friends and family… and they might get annoyed if you’re constantly promoting your business on your personal profile page.
Now I know a lot of “Facebook Goo-roos” are out there telling people to set up 2 profiles (one personal and one for business) and the truth is they only partly have this right…
Because your “business account” shouldn’t be a profile at all — it should be a Fan Page!
Why?
Because Fan Pages are set up perfectly to promote your business. You can…
* customize the tabs to include whatever you want (hours, location, products, etc.)
* create a “squeeze page” on one of the tabs to collect people’s contact info
* advertise to your page using Facebook Ads
* track conversions
* and view your fans’ demographics (i.e. “54% Female,” “19% age 30-45,” “13% from Vail,” etc.)
What we’ve found is that using Facebook Advertising to send users to your Page can give a business “instant gratification” aka “instant results” because it’s like direct marketing, only with a better response, not to mention it’s easier to track.
What we’ll typically do is run a demographically targeted ad that will send prospects to a tab on your Fan Page that asks people to “Like” your Page and to fill out their contact info so they can get a special offer.
Becoming a fan utilizes the viral quality of Facebook because their friends will see this in their “News Feed” or on their friend’s “Wall”… this is like free advertising with built-in social proof!
And of course, getting more people on your email list is worth its weight in gold…
HOWEVER, you need to make sure your Fan Page has some activity for this to work!
People won’t become fans of a “stale” page.